Buying a watch can be complicated. To assist, here are seven key factors to consider when buying your next time piece:
Who is the watch for? Is it for yourself or a gift for a loved one or business partner? Is it for a man, woman, girl or boy? What are their fashion interests and watch preferences?
How much do you want to spend on your watch? Watch prices range from extremely affordable to crazily expensive. Setting a budget narrows your choice and makes deciding easier.
Is the watch for work, going out, formal occasions, sport or investment? Every purpose has different considerations. For example, a sports watch should be water proof and rugged. The watch purpose will assist determining if you seek an analogue, digital or smart watch.
Are you after a contemporary or traditional watch? Do you want a bold or an elegant style; a complex or simple watch face?
What features would you like? Do you want a touch screen? Should your watch be powered by quartz, automatic, mechanical or solar?
A watch and its accompanying watch strap should complement the colour and style of clothes and accessories it will be worn with. Watch wearers often match specific watches for particular wardrobe sets.
Brands have different reputations, refund and repair policies, resale values, styles and ranges. Popular watch brands include Rolex, Omega, Patek Philippe, Swatch, Breitling, TAG Heuer, Seiko, Titan, Citizen, Cartier, Casio and Fossil.
What is your next watch purchase?