Indian fashion has evolved tremendously since independence in 1947. Today’s fashion incorporates both western and traditional ethnic influences. From jeans and t-shirts to contemporary designed saris, lehengas and sherwanis, the choice of clothing styles and brands available for purchase today is only limited by one’s imagination.
Before the internet, most men’s and women’s apparel was purchased at the local bazaar, tailor or clothing shop. Now shopping websites including Fashion And You, Koovs, Jabong, Myntra, Fashionara, Amazon, Yepme and Stylista compete with bricks and mortar stores for every rupee of spend.
Fantastic ethnic wear, western wear, party wear, formal wear, inner wear, footwear and accessories for women, men and children is now easily accessible from any smartphone, tablet or computer.
Although Delhi and Mumbai are the major centres of fashion, social media and industry websites allow designs from the India Fashion Week catwalk to be shared instantaneously around the country.
The price for the blazer, dress or shoes paraded on the catwalk by your favourite model may start beyond your budget. However, seasonal clearance sales can provide opportunities for fantastic designer discounts and offers.
The act of fashion shopping in itself can be very exciting. But nothing can match the thrill of wearing your purchase out at a party, wedding or to the office for the first time!
