Life. Be in it.

Life. Be in it. is a famous Australian slogan used in a series of advertising campaigns in late 1970s and 1980s to promote physical exercise and activities. The campaign’s animated television commercials started “Norm”, an overweight man who liked drinking beer and watching TV.

I love the slogan Life. Be in it. I think this mantra can also be used in a broader context of living life. Be in life – get into life and really enjoy it; live life to the maximum; really love life! That is my goal – hope it is yours too!

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